Craig Green
Award-winning British menswear designer Craig Green
straddles the commercial and conceptual in trailblazing menswear that offers compelling studies in masculinity and emotion.
Image credit: CRAIG GREEN, Collection: Craig Green, Spring-Summer 2026. Styling: Robbie Spencer,.Hair: Mari Ohashi. Makeup: Anne Sophie Costa. Photo: Umberto Fratini / Launchmetrics. Courtesy Craig Green
Craig Green’s work is layered, literally and conceptually. Literally, he builds textile layers around the masculine form, using established menswear tropes and interrogating the functionality of uniforms. Conceptually, each collection explores an emotion and a question, while being informed by popular and visual references, translated into vaguely familiar yet compellingly new pronunciations.
His first collection was inspired by the spiritual and protective qualities of clothing. His latest collection has been inspired by the emotional tension between fathers and sons. “I found myself thinking a lot about… the expectations each has of the other, the tension between who we imagine they will become and who they actually are and, equally, who we are imagined to be and who we become”, Green said. Though the collection was not intended to be autobiographical in a literal sense, it is “an emotional reflection on those relationships and the space between projection and reality”.
Those concepts came to be translated into the way the clothing was constructed. Garment structures were treated as prototypes of masculinity, literally unpicked and rebuilt “in unfamiliar ways, almost like trying to understand something by taking it apart and looking inside it”, Green said. This metaphor poetically mirrors the parent-child relationship: sons genetically made from the parts of their fathers, remade in their own identities.
This collection also articulates the hand-driven processes that drive Green’s thinking. “I grew up around people who made things with their hands, plumbers, carpenters, upholsterers, so there’s always been a fascination with process, tools and problem-solving. Sometimes, taking something apart and exploring the inner workings teaches you more than simply looking at it.” His collection becomes an ... Subscribe to read all articles in full
