MOVIE: Prada Real Fantasies AW12-13 [*click here to view]

by Vault

Each season, the house of PRADA re-contextualises its men’s and women’s collections with an abstract film project called REAL FANTASIES.

“For Autumn Winter 2012-13, Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape featuring a galaxy of characters engrossed in oblique and possibly deviant power dynamics.”

Credits:
ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
EDITING and VISUAL FX: APRIL
PHOTOGRAPHY: Phil Meech
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
MUSIC: Frédéric Sanchez