“Digital Crystal: Swarovski” Shines at London’s Design Museum

Clockwise from left: Nadja Swarovski and Deyan Sudjic at the “Design Crystal” exhibition; Wrapping Crystal by Anton Alvarez; Crystallize by Paul Cocksedge; Hardcoded Memory by Troika. All for Swarovski. Photos by David Levene.


Currently on display at London’s Design Museum, “Digital Crystal: Swarovski” showcases the illuminating work of a handful of artists—Paul Cocksedge, Ron Arad and Yves Behar, among them—which addresses a key 21st-century dilemma: What is tangible in an era when analog is growing increasingly absent? The idea for the exhibition was initiated by museum director Deyan Sudjic’s interest in pieces originally commissioned by Swarovski in 2002 for the Milan Design Fair. Now, showcasing newly conceived and updated works from 15 acclaimed artists, “Digital Crystal” investigates the evolution of memory in the digital age, and the ways in which physical objects (such as photo albums or diaries) are becoming extinct with the intangible effects of cyber-space. Arad’s “Lolita”—arguably the show’s centerpiece—allows the public to text or tweet messages from anywhere in the world, which then spiral downward along a crystal chandelier using more than 1,000 white LED lights. The exhibition will be on display through January 2013.


Clockwise from left: Osmosis Interactive Memory by Arik Levy; Blur by Philippe Malovin; Lolita by Ron Arad; Study of Sunlight Video by rAndom International; The Monument by Hilda Helstrom. All for Swarovski. Photos by David Levene.