Brazil: Mistral’s Innovative Showcase for Wine and Champagne

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The Brazilian wine and champagne distributor Mistral recently commissioned Studio Arthur Casas to design an innovative store that would change the way their clients approach the world of wine. Featuring a boldly fashioned series of spaces—from the tasting room, interactive gallery and reading room to the cellar, storage and sales—the São Paulo boutique showcases a forward-thinking display certain to attract the interests of new clients and connoisseurs alike. For example, a curved room reveals a path where discreet spaces appear gradually in a minimalistic setting, while bottles are placed in ways that highlight visitors’ sensorial perceptions of wine through vision and touch. A unique feature is the interactive tasting area (see below), where the bottle of wine on display becomes something like a cursor, so that as one twists it, information including location, interviews with producers, and notations are digitally projected onto the table. Although most of Mistral’s sales are done online, the store is a way to showcase the company’s passion for the craft and has already lured a number of visitors to take a look. As Brazil continues to step into the international spotlight, Mistral hopes to become a must-see in São Paulo.

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